Some leaders build strategies. Others build legacies.
Sudhir Borgaonkar, the dynamic CEO of BJR Group, belongs to the rare class of leaders who do both — with clarity, courage, and an unwavering commitment to progress.

With over 35 years of leadership experience across multiple industries — from paints and batteries to two-wheelers and four-wheelers — Borgaonkar’s journey is a blueprint for bold transformation and value-driven leadership.


Leadership Rooted in Vision, Powered by Action

At the core of Borgaonkar’s leadership lies one fundamental belief:

“Great businesses aren’t born. They are rebuilt, reimagined, and reengineered — every single day.”

And that’s exactly what he’s done.

Whether turning around underperforming businesses or expanding operations into new global markets, Borgaonkar has built a reputation as a turnaround specialist. His tenure with the Quality Group in Tanzania is a testament to this — where he redefined strategy, reorganized systems, and revitalized growth.

Now, at the helm of BJR Group, he’s engineering the future — one innovation at a time.


Innovation With Impact: The BJR Evolution

Under his leadership, BJR Group is undergoing a transformation grounded in agility, technology, and sustainability:

  • ✅ Embracing electric mobility as a strategic priority

  • ✅ Launching green commercial vehicles

  • ✅ Expanding retail and after-sales networks

  • ✅ Integrating predictive analytics into operations

  • ✅ Forming impactful international collaborations

For Borgaonkar, progress isn’t just about speed — it’s about direction. And he’s steering BJR straight into the future.


Leading With Purpose: From Boardroom to Community

True leadership reveals itself in crisis.
During the pandemic, when the world paused, Borgaonkar pressed forward — leading BJR Group’s humanitarian outreach program, delivering essentials to those in need. This wasn’t an obligation. It was a reflection of his people-first leadership philosophy.

“We’re not just accountable to shareholders. We’re accountable to society.”

It’s this rare combination of strategic acumen and emotional intelligence that makes Borgaonkar a standout leader.


Empowering People, Building a Culture of Ownership

In the fast-paced automotive world, Borgaonkar stands out not just for his results — but for how he gets them.

He doesn’t lead with fear. He leads with trust.
He doesn’t just delegate. He develops.
And in doing so, he’s built a team that doesn’t just follow the vision — they own it.

“Leadership is about lifting others — not just professionally, but personally.”


A Journey that Moves Generations

From humble beginnings in the paint industry to spearheading one of India’s most exciting mobility transformations, Sudhir Borgaonkar’s career is not a series of jobs — it’s a movement.

A movement towards innovation.
A movement towards responsibility.
And above all, a movement towards a better, cleaner, and more inclusive future.


About Sudhir Borgaonkar

Sudhir Borgaonkar is the CEO of BJR Group and a respected leader in India’s automotive and mobility landscape. Known for his turnaround capabilities, forward-thinking leadership, and commitment to sustainable growth, he has redefined what it means to lead with both strategy and soul. His impact stretches across continents — and across communities.

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